The 3rd major function of Packaging is Transport.
It is a function which ensures that the Coffee you had in the morning, or the new Smartphone you bought for yourself or as an online-delivery gift to your loved ones abroad, is in perfect shape and condition without any physical damage.
The full Supply Chain systems that is developed to ensure successful delivery of goods via import or export is a function of packaging, and help builds brand equity in the market
|| The packaging is a silent salesman. The packaging is responsible for creating the first impression to the customers. This packaging we see today has evolved from being only as a intended use to a tool for communicating and branding. || The packaging we see today revolves around branding, communication and consumer promotion and goes beyond above normal functions such as contain, caring and preservation. Today's packaging also plays a major role in ease of consumers use mechanisms such as simple dispensing systems like bottle opener in beer bottles, child resistant closures etc. Let’s take a look at "The Innovations that shaped packaging over past 200 years" Video Source:
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