Inform & Purchase

Have you ever wondered, whenever you visit , or scroll through websites, what's that trigger function that causes you (as a consumer) to make a decision to make a purchase!!! That 4th function of packaging is known as 'Inform and Purchase' The inform function interacts and communicates with your mind, providing statutory information such as weights, name, description, manufacturing address, and makes an irresistible offer that causes you to make an impulse purchase of the product. It's truly resonates what has said - Price is what you pay, Value is what you get Sounds amazing, right!!!

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The Medieval Packaging: The era of hunters and gatherers

The packaging is an ancient industry dating back to around 5000 B.C. when the humans were merely hunters and gatherers. The very first need for packaging was felt for the transportation of left over food form one place to another. The movement of tribes and own survival forced them to invent some sort of containers to contain and carry the food, water and tools with them and hence the hard shelled fruits were prized as their first containers. When the earlier cities were domesticated a plethora of packaging materials were used for storage, transportation and protect the essential items. Early protective packaging designs were made of plant leaves and animal skin as they were easily available in the proximity. Bottle Gourds Nuts and bottle gourds were used by these prehistoric people and radiocarbon dating indicates their presence in the Americas by 10,000 years ago. ...

Functions of Packaging: Packaging System Levels

Before we get into Functions of Packaging. We must first have an understanding of Levels of Packaging. Then we can easily connect each level of packaging with the 5 functions. On each of our post this week, we will explain how each level perform the five functions. Levels of Packaging: 1. Primary Package - The first wrap or containment of the product. 2. Secondary Package - Holds one or several primary packages 3. Tertiary Package (Shipper or Distribution) - Groups packages for handling - protects during shipping 4. Unit Load - A number of shippers assembled into a single unit for mass handling Each of these functions are integrated into each other to allow a successful product journey from manufacturers to worldwide market. hence these levels of packaging are key heroes on the front-line!!

PepsiCo Recycling - Simple Acts Big Impact

Guys, Have you heard of PepsiCo Recycling. An initiative by PepsiCo to recycles the bottles and all of their packaging. Their motto is Simple Act. Big Impact. It is so true. As mentioned on their website - PepsiCo Recycling believes that bigger change starts with one bottle, with one person, with one action. They have created multiple Programs and Partnerships to achieve the overall success, and to create an impact in the community. Their Programs include: Recycling Rally K-12 Recycling Roadster Community Programs Events, and Campus Engagements And their Partnership model includes: Boosting Infrastructure Providing Access Working with Communities So in PepsiCo Recycling words - Lets Take Action, and Let's work together to increase the U.S. recycling rate for beverage containers. Every bottle. Every can. For further information, please visit their website at - https://www.pepsicorecycling.com/