Have you ever wondered, whenever you visit supermarkets, or scroll through ecommerce websites, what's that trigger function that causes you (as a consumer) to make a decision to make a purchase!!!
That 4th function of packaging is known as 'Inform and Purchase'
The inform function interacts and communicates with your mind, providing statutory information such as weights, name, description, manufacturing address, and makes an irresistible offer that causes you to make an impulse purchase of the product.
It's truly resonates what Warrenbuffett has said - Price is what you pay, Value is what you get
Sounds amazing, right!!!
|| The packaging is a silent salesman. The packaging is responsible for creating the first impression to the customers. This packaging we see today has evolved from being only as a intended use to a tool for communicating and branding. || The packaging we see today revolves around branding, communication and consumer promotion and goes beyond above normal functions such as contain, caring and preservation. Today's packaging also plays a major role in ease of consumers use mechanisms such as simple dispensing systems like bottle opener in beer bottles, child resistant closures etc. Let’s take a look at "The Innovations that shaped packaging over past 200 years" Video Source:
Comments
Post a Comment