The Recent History of Packaging: New frontiers in Packaging Design

|| “If you don't know history, then you don't know anything. You are a leaf that doesn't know it is part of a tree. ” ― Michael Crichto ||

History is a source of constant motivation for today's innovations and most of the current developments in packaging are based on important lessons from history of packaging. The last century packaging designs primarily revolved around solving the containment and preservation problems but today's packaging is one of the most important tools of branding and promotion. With the rise in E-commerce the packaging has to be simple yet sturdy to withstand the transit hazards. The circular economy concept forces corporations to move towards a greener packaging.

The frontiers of packaging education were laid by the Michigan State University, School of Packaging becoming the first institution of its kind to start a Packaging course in 1952 to proliferate the packaging knowledge in the entire world.

The last couple of decades has brought new advancements in mobile internet and personal computing. This has supremely transformed consumer behaviors and making expectations more mercurial than ever before. The brands use packaging to promote the products and influence the consumer decisions thus reiterating the fact that packaging has become a silent salesman.

The current trends in the packaging value chain emphasize on facts that are in harmony with nature and have minuscule impact on the environment. We as Passionate Packaging Engineers strongly vote in favor of sustainable and green packaging to bolster the use of sustainable methods for a green and clean future.

The essence of some of the developments in packaging in recent history that has set new frontiers can be seen in the video:

Video Source : Digimarc

Comments

PepsiCo Recycling - Simple Acts Big Impact

Guys, Have you heard of PepsiCo Recycling. An initiative by PepsiCo to recycles the bottles and all of their packaging. Their motto is Simple Act. Big Impact. It is so true. As mentioned on their website - PepsiCo Recycling believes that bigger change starts with one bottle, with one person, with one action. They have created multiple Programs and Partnerships to achieve the overall success, and to create an impact in the community. Their Programs include: Recycling Rally K-12 Recycling Roadster Community Programs Events, and Campus Engagements And their Partnership model includes: Boosting Infrastructure Providing Access Working with Communities So in PepsiCo Recycling words - Lets Take Action, and Let's work together to increase the U.S. recycling rate for beverage containers. Every bottle. Every can. For further information, please visit their website at - https://www.pepsicorecycling.com/

The Medieval Packaging: The era of hunters and gatherers

The packaging is an ancient industry dating back to around 5000 B.C. when the humans were merely hunters and gatherers. The very first need for packaging was felt for the transportation of left over food form one place to another. The movement of tribes and own survival forced them to invent some sort of containers to contain and carry the food, water and tools with them and hence the hard shelled fruits were prized as their first containers. When the earlier cities were domesticated a plethora of packaging materials were used for storage, transportation and protect the essential items. Early protective packaging designs were made of plant leaves and animal skin as they were easily available in the proximity. Bottle Gourds Nuts and bottle gourds were used by these prehistoric people and radiocarbon dating indicates their presence in the Americas by 10,000 years ago. ...

The Sustainability Reporting Performance by EcoAct: How some of the largest companies in the world are acting and reporting on climate change.

To understand how some of the largest companies based in the UK and internationally are tackling climate-related sustainability issues this detailed report by EcoAct plays an very crucial role. The key areas of focus for this year’s report are: Net Zero: How companies will contribute to the Net Zero transition. Climate Risk: How companies should be assessing and disclosing climate risks and opportunities. Target-Setting: Goal of limiting global warming to 1.5 degrees centigrade or well below 2 degree celcius as advised by the IPCC. COVID-19: Global pandemic which has meant enormous and unparalleled challenges for many businesses. The Top three Companies and FTSE leaderboard: Top 3 companies: Unilever BT Group Landsec FTSE leaderboard: This year’s Top 20 performing companies have an average score of 76.8% compared to 75.4% last year. It is encouraging to see that companies appear to be increasing their actions in line with rising best practice, as this ...

Passionate Packaging Engineer

Search This Blog