The Recent History of Packaging: New frontiers in Packaging Design

|| “If you don't know history, then you don't know anything. You are a leaf that doesn't know it is part of a tree. ” ― Michael Crichto ||

History is a source of constant motivation for today's innovations and most of the current developments in packaging are based on important lessons from history of packaging. The last century packaging designs primarily revolved around solving the containment and preservation problems but today's packaging is one of the most important tools of branding and promotion. With the rise in E-commerce the packaging has to be simple yet sturdy to withstand the transit hazards. The circular economy concept forces corporations to move towards a greener packaging.

The frontiers of packaging education were laid by the Michigan State University, School of Packaging becoming the first institution of its kind to start a Packaging course in 1952 to proliferate the packaging knowledge in the entire world.

The last couple of decades has brought new advancements in mobile internet and personal computing. This has supremely transformed consumer behaviors and making expectations more mercurial than ever before. The brands use packaging to promote the products and influence the consumer decisions thus reiterating the fact that packaging has become a silent salesman.

The current trends in the packaging value chain emphasize on facts that are in harmony with nature and have minuscule impact on the environment. We as Passionate Packaging Engineers strongly vote in favor of sustainable and green packaging to bolster the use of sustainable methods for a green and clean future.

The essence of some of the developments in packaging in recent history that has set new frontiers can be seen in the video:

Video Source : Digimarc

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