Now here comes the 2nd most important function of Packaging - Protect & Preserve.
Yes, protect and preserve functions goes hand in hand, and the companies and managers need to first understand the physical damages and preservation method before selecting the packaging material.
Protect - It means, protection from physical damages such as vibration, shock, temperature and humidity, tamper-proof etc.
Preservation - It means, preventing the product's nature from bio-chemical and analytical changes such as impact of various gases, light, food spoilage, deterioration etc.
The most obvious function of any Packaging is Contain.
Its the first step to be considered for designing a package. We have to first understand the product's type, its form, its usage and its nature/reactivity, so the selected packaging can deliver the desired Contain function.
|| The packaging is a silent salesman. The packaging is responsible for creating the first impression to the customers. This packaging we see today has evolved from being only as a intended use to a tool for communicating and branding. || The packaging we see today revolves around branding, communication and consumer promotion and goes beyond above normal functions such as contain, caring and preservation. Today's packaging also plays a major role in ease of consumers use mechanisms such as simple dispensing systems like bottle opener in beer bottles, child resistant closures etc. Let’s take a look at "The Innovations that shaped packaging over past 200 years" Video Source:
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