|| The packaging is a silent salesman. The packaging is responsible for creating the first impression to the customers. This packaging we see today has evolved from being only as a intended use to a tool for communicating and branding. || The packaging we see today revolves around branding, communication and consumer promotion and goes beyond above normal functions such as contain, caring and preservation. Today's packaging also plays a major role in ease of consumers use mechanisms such as simple dispensing systems like bottle opener in beer bottles, child resistant closures etc. Let’s take a look at "The Innovations that shaped packaging over past 200 years" Video Source:
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