As we know the packaging as a tool has reached pinnacle and with constant innovations. Today the packaging plays a major role in branding, communicating the products apart from the conventional method of containing and protecting the products.
The basic five functions of packaging like Contain, Protect and Preserve, Transport, Communication, End-of-Life Function that we see today are a result of thousands of years of evolution with time. These functions and innovations have been developed as a direct need of customers and indirectly by the influence of culture.
Where we stand today we must look what were the changes took place in the evolution of packaging materials and how these inventions have shaped the world.
Comments
Post a Comment